Life and car insurance popular online products as numbers grow

Thursday, December 15, 2005

Sainsbury's Bank has suggested that the number of financial products purchased online is set to continue to grow in 2006.

The insight from the bank comes following hits on its own website rising by some 73 per cent since in the last 12 months with people looking for savings, loans and other financial services.

"The internet has become an important life tool, playing an increasing role in the way we conduct our daily affairs – whether it's shopping, booking a holiday or sorting our finances," said Kevin Barrett, director of e-commerce at Sainsbury's Bank

"The general acceptance of buying goods or services online means that the web is now a mainstream and vital channel for businesses to interact with and sell to customers."

The bank's web user behaviour survey also found that the most popular products bought on the bank's website were life insurance, pet insurance and car insurance.

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